Time Sensitive: Two workshops (one is tomorrow!)
Whether you want a Black Friday cash infusion or deep mindset support, here are two powerful paths.
Laura’s workshop is on Monday 11/24/25:
Dear Savvy Solopreneur,
In one of our recent Networking without Schmooze events, we had a fun back and forth about the merits and faults of Black Friday. And I shared some of my very strong opinions about Black Friday offers and what I often see solopreneurs get wrong. In case you weren’t “in the room where it happens” I will share a bit of that here.
Let’s talk about two typical Black Friday misunderstandings that can sabotage your income.
First misunderstanding: Overgiving in Pricing.
One of the things my clients struggle with most, year-round, is choosing the right number.
Not the “nice” number.
Not the “I hope they don’t think I’m greedy” number.
The profitable number.
This isn’t easy any time of year, but for Black Friday? I think most people get it completely wrong. They think of pricing in terms of discounting, and offering a great deal for their customers, but forget to consider whether those discounts fit with their business model and strategy.
Your Black Friday deal is mean to enrich your business while delighting your customers.
Second misunderstanding: Not recognizing the full range of purposes a Black Friday offer can serve. A great deal is only one of them.
Black Friday offers can:
- bring new people onto your list
- generate a quick cash infusion
- give people a taste of your services that then leads them to purchase a bigger offer
It all works beautifully, as long as you understand the goal of the Black Friday offer and your pricing strategy matches your overall business strategy.
Sound complicated? It really isn’t. And I’ve love to show you how this can work in your business with your offers and your audience. Because you can create a wildly effective Black Friday offer that brings cash in the door without cannibalizing your business.
I’m teaching a pop-up workshop to help you create the right Black Friday offer, one that meets your goals and gets real cash in the door next week.
On Monday, November 24th, I’m hosting a 2-hour workshop. In Black Friday Offer Lab we’ll look at:
How to pick the right pricing strategy for your unique goal
How to create a discounted offer without undermining your core programs
Exactly what to offer if you want new leads, a cash infusion, or a “taste” pathway to a bigger program
How to think about pricing proportionally, so the discount feels generous but still aligned with your long-term business model
How to make fast decisions without people-pleasing, overthinking, or undercharging
By the end of the workshop, you’ll walk away with:
A profitable, strategic Black Friday offer
A final price that supports, not cannibalizes, your business
An email you can send to your list on Friday
No more guessing.
No more anxious discounting.
No more “I’m not so sure about this…” energy.
If you want to finish 2025 with momentum and money, this is your moment.
✨ BLACK FRIDAY OFFER LAB
📅 Monday, November 24, 2025 at 5pm EST
⏰ 2-hour workshop
💵 $55
📝 Come with an idea (or none!) and leave with a finished offer you can send out on Friday.
👉 Click here to join the workshop. It will be fun; I promise!
Your work is valuable.
Your time is valuable.
Your income deserves to grow strategically, not accidentally.
Space is limited (as of right now there are 8 spots left). I want to be able to offer each participant plenty of attention, so if you want this, sign up now. Let’s make this Black Friday the most profitable (and least stressful) one you’ve ever had.
Suzanne’s workshop happens tomorrow!
You know that thing you keep dragging along even though it stopped feeling right ages ago?
The project that has lost its spark.
The friendship that feels like a chore.
The commitment that makes your stomach sink every time it pops up in your calendar.
That is what Suze’s live workshop Done Is a Decision is about.
We will explore:
The signs something is truly “done” for you.
How to tell the difference between normal resistance and your soul saying “nope.”
Ways to bow out without ghosting or setting yourself on fire to keep others warm.
When: Thursday 20th November @ 2pm EST
Where: Inside The Done Era Skool community (you will see it under the Calendar tab) https://www.skool.com/the-done-era/about
The no-BS deets:
Live attendance is free for everyone in The Done Era community.
Replay access is only available inside the Lounge, which is the paid premium tier.
So if you want coaching and shifts in real time, just come live.
If you know you will want to watch or rewatch later, you’ll need to grab the replay by joining the Lounge.
You do not owe forever to things that stopped feeling good a long time ago.
Give yourself an hour to get honest about what you are done with.
Whether you choose to join us for one or both, we’re looking forward to seeing you!
with love,
Laura and Suze